Internet World 2012 20th Anniversary
I’m very excited to be heading to London next week to attend the 20th annual Internet World Conference. Back in 1992, when Mark Zuckerberg was an 8 year old kid and a “googl” was a word used only by...
View ArticleGoogle has changed the game completely: Panda and Penguin
Internet World was an eye-opening experience for a number of reasons… Not least of which was how the organisers managed to make such poor use of space! So many theatres were simply nowhere near large...
View ArticleA Smokin’ E-marketing Session at the Burren Smokehouse
Sunny Friday afternoons are few and far between in the West of Ireland. Even though I love my work, I wasn't overly chuffed at the idea of spending one cooped up indoors helping a business improve the...
View ArticleGoKerry.ie launched in a blaze of heat and glory as the Phoenix and Ancestors...
For somebody based for the most part in Galway, and quite often in Dublin, journeys to ‘the Kingdom’ are never short jaunts. In my experience though, they’re always worth the time and the diesel! My...
View ArticleMost Successful Welshman in Ireland since Saint Patrick draws attention to...
To continue my recent fishy theme, my eye was caught (pardon the pun) by a story in yesterday’s Irish Times about a huge Brown Trout captured in Lough Corrib here in Galway. The enormous 11 kg (24 lb)...
View ArticleSelling to the World: International SEO
As I work with businesses in hospitality and food and goods exports I am often asked how to ‘do’ international SEO. Fundamentally, you do it just like you would ‘domestic’ SEO – ideally you have a...
View ArticleIrish Times Training and the IIA Diploma in Digital Marketing
I've been asked to deliver two modules of the Diploma in Digital Marketing being run by Irish Times Training in conjunction with the Irish Internet Association in Galway this autumn.
View ArticleGalway Advertiser to launch Online Deals & Classifieds
I’m delighted to report that I’ve accepted a full-time contract with Ireland’s most popular free newspaper group, the Advertiser beginning in November. The position is that of Web Content Manager with...
View Article‘Social’ and ‘Traditional’: how these descriptors are becoming obsolete
Out with the Old, in with the New! ************************************* Social media crept up on a lot of us. Just under a decade ago I recall discovering with a vague sense of fascination and disgust...
View ArticleProject Management Training in Surprisingly Enjoyable Shocker!
Once upon a time I was a project manager, and even when I stopped working in roles with that title as such, I had to manage or co-manage projects in e-learning and e-marketing right throughout my...
View ArticleDriving Bearna Golf Club from Position 10 to 2 on Google
i-SEO managed within days to get the results we had failed to achieve, despite months of effort. We are delighted given the limited budget we had available and I couldn't recommend Ivan and i-SEO...
View ArticleA Marketing or Business Degree Essential… Really?
Is a Business or Marketing Degree essential for an experienced Business or Marketing Professional?
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